Mercato came to us seeking help in creating a unique grocery shopping experience that only promoted local goods for local customers. The goal was to create a responsive web-based platform that curates unique local products within a simple and easy to use eCommerce pattern. I was the lead UX/UI Designer on the project, researching, wireframing and designing the eCommerce experience. We aimed to curate a neighborhood feel to the shopping experience by tweaking several components over the shopping pattern. For instance, the navigation was very neighborhood focus in its content. Additionally, we made sure to curate shops on almost every level of the taxonomy.